PROJECT HIGHLIGHTS
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PROJECT HIGHLIGHTS ++
PROJECTS
Here are few projects I enjoyed creating with different teams over the years. They are ordered from newer projects to older projects.
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C2 MONTREAL 2022 EDITION
C2 Montreal takes over downtown Montreal with an open layout over Place Ville Marie’s Esplanade and in the Queen Elizabeth Hotel.
UNITY REBRAND CASE STUDY
This big global work recently was awarded at the One Show. We helped in Unity’s rebrand and we creating a living, breathing brand that was anything but a pdf document, but rather a brand portal that lived in real-time based on creator interactions with the Unity brand.
UNITY FOR HUMANITY - EVENT PROMO
WSP + GOLDER ACQUISITION
This film presented during the press event announcing WSP purchased Golder. This is a huge move towards the future for both companies and the work is very bold for the category. On the day of the announcement, valuation was 500M above target and this B2B work was both defining and extremely successful for this merger.
NIKE CHINA DIGITAL VISION FILM (PROOF OF CONCEPT)
This vision became the guiding light and roadmap for mobilizing and connecting the Chinese Athlete* throughout all Nike categories and channels in-market.
NIKE WECHAT MINI-PROGRAM
This was the last Nike project I was involved with in China. This is the culmination of years of work that all became centralized in WeChat, seamlessly connecting eCommerce and retail.
HEINEKEN WORLD TELEPORTER
This innovative global project made the most of the fact that most apps in China have built-in AR toolkits for development possibilities. The same is true for C-trip, the authority in China for travel bookings.
HEINEKEN WORLD TELEPORTER (BACKSTORY @Cannes Lions Spikes)
My Heineken client and I were invited at Spikes (Cannes Lions in Asia) to share on-stage the backstory behind this work.
NESTLÉ SUPER NAN 3 MILK POWDER - PROGRAMMATIC AD
This is probably on of my more “vanilla“ pieces of work but has a little spin on it. This video ad is programmatic in the sense that it can read consumers’ previous purchase data and know if the child can be at risk of developing allergies or not (based on purchase history) and was able to deliver different versions of the ad based on this data. The video itself was rendered in real-time, server side and streamed through this special ad placement.
HUAWEI HONOR PHONE LAUNCH
HUAWEI AI TANGNAISSANCE
DISNEY X XIAOMI - MOBILE PHONE THEMES
BEATS BY DRE - STRAIGHT OUTTA HONG KONG
BEATS BY DRE - MUSIC THE WAY THE ARTIST INTENDED
BEATS BY DRE - SHOW YOUR COLOR
BEATS BY DRE - SOUND CONNECTED (JAPAN EDIT)
CALL OF DUTY ONLINE LIVE ACTION TRAILER
CALL OF DUTY ONLINE live action trailer (behind the scenes)
NIKE RISE - HOUSE OF MAMBA
One of my last projects at AKQA. Was involved in the strategy an concept and collaborated with an awesome global cast of individuals to help bring this vision to life.